ORIGINATED IN THE CREATIVE
HUBS OF LOS ANGELES AND
MILLS + JOY
MARKETING AS AN ART
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Exceptional smaller scale
businesses and organizational
initiatives frequently have
unexceptional, unmemorable marketing. The mismatch
between how good they are
and how average they
appear has costs.
Our expertise is communicating
value. We do this by changing the way high-quality businesses or initiatives are portrayed and explained to audiences so it’s immediately evident they’re in a class
of their own and contributing at the
top of their field.
e believe marketing that “rises above” is
the only kind worth undertaking – whether
to transcend business competition, lack
of understanding, or the convention
Today our main focus is helping businesses,
professional firms and initiatives that have a special qualitative edge to inform and impress their audiences through marketing that’s unconventional, elegant and influential in making their case.
For three decades we’ve positioned consequential
business information in
original ways impacting
millions of dollars in
sales transactions, financings
and operating efficiencies
for companies and
Mainstream marketing is formulaic and virtually indistinguishable. Marketing on the plane of art is about moving from ordinary to original, from boring to resonating. It’s been our consistent experience that elevating marketing to an art is fabulous for business.
he less simplistic the business
or service environment, the more
substance to be communicated,
and the smarter the audiences,
the more this approach performs.
Canadian Blood Services
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Paying attention to any marketing is a volunteer
activity. Mediocre marketing not only masks excellence, it's expected. This is why audiences inundated with the commonplace recognize a breath of fresh air,
a story worth their attention.
If important information is presented in a way
that’s original, aesthetically sophisticated and
interesting, the business case becomes far
Marketing as an art is 100% pragmatic. our
overarching purpose is making crystal clear to people what is exceptional about a business or initiative and why it matters, so their decisions are better informed and favorable.
MILLS + JOY | MARKETING AS AN ART
701 West Georgia Street · Suite 1500 · PO Box 10127
Vancouver, BC Canada V7Y 1C6
604.648.3555 · US/Canada toll-free 844.648.3555
MARKETING AS AN ART