MARKETING AS AN ART

ORIGINATED IN THE CREATIVE

HUBS OF LOS ANGELES AND

TORONTO

MILLS + JOY

MARKETING AS AN ART

VANCOUVER

Differentiating
exceptional businesses
and initiatives

analysis

 1            2           3

10         11         12

17         18         19

24         25         26

31

 s             m            t

great

 

APPROACH M

 

 HE CURRENT

 

ND BUILDING

 

AXIMUM PER

Turks

Belize

Exceptional smaller scale

businesses and organizational

initiatives frequently have

unexceptional, unmemorable marketing. The mismatch

between how good they are

and how average they

appear has costs.

Our expertise is communicating

value. We do this by changing the way  high-quality businesses or initiatives are portrayed and explained to audiences so it’s immediately evident they’re in a class

of their own and contributing at the

top of their field.

N
the

      e believe marketing that “rises above” is

the only kind worth undertaking – whether

to transcend business competition, lack

of understanding, or the convention

of mediocrity.

             Today our main focus is helping businesses,

          professional firms and initiatives that have a special qualitative edge to inform and impress their audiences through marketing that’s unconventional, elegant and influential in making their case.

Fo

 werk

For three decades we’ve positioned consequential

business information in

original ways impacting

            millions of dollars in

sales transactions, financings

and operating efficiencies

for companies and

organizations.

DETAIL

Mainstream marketing is formulaic and virtually indistinguishable. Marketing on the plane of art is about moving from ordinary to original, from boring to resonating. It’s been our consistent experience that elevating marketing to an art is fabulous for business.

    he less simplistic the business

or service environment, the more

substance to be communicated,

and the smarter the audiences,

the more this approach performs.

 

Geneva Pharmaceuticals

Canadian Blood Services

Advancis Pharmaceutical

 

  80      70      60      50      40      30      20      10      0

% humidity

+ celsius–

             Paying attention to any marketing is a volunteer

             activity. Mediocre marketing not only masks excellence, it's expected. This is why audiences inundated with the commonplace recognize a breath of fresh air,

a story worth their attention.

Vine 2.6%

Incumbent

C
50

40

If important information is presented in a way
that’s original, aesthetically sophisticated and
interesting, the business case becomes far
more effective.

understood
h

         Marketing as an art is 100% pragmatic. our

overarching purpose is making crystal clear to people what is exceptional about a business or initiative and why it matters, so their decisions are better informed and favorable.

ANALYSIS

       CLARITY

  RATIONALE

      DETAIL

   POSITIONING

               ART

INTELLIGENT

        HIP

   UNDERSTOOD

                ROI

  MOMENTUM

MILLS + JOY | MARKETING AS AN ART

701 West Georgia Street · Suite 1500 · PO Box 10127

Vancouver, BC  Canada V7Y 1C6

604.648.3555 · US/Canada toll-free 844.648.3555

finally@millsandjoy.com

 

MARKETING AS AN ART

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